TRITZ's unique selling point is not only the fact that it's canned wine, but also it's unique flavors.
TRITZ CANNED WINE: Branding
TRITZ is a sustainable canned wine brand I created. The name TRITZ is derived from my best friend, whose last name is Tritz. The entire brand is inspired by her, actually. We had gone to a party together, and her drink of choice is wine. Though she's embarrassed to carry a whole bottle around, so I got the idea to make a canned wine brand whose audience is college students like her. I made the label easily removable, to ensure that the aluminum can will be recycled.