MARC & BARKLEY KC CLIMATE ACTION: Branding

In collaboration with Marc ( a nonprofit association of city and county governments and the metropolitan planning organization for the bi-state Kansas City region) and Barkley, I got to work with them to create a brand identity for their upcoming Climate Action plan. Using vintage sports iconography, the Kansas City Defyers mimic a new ‘sports team’ in KC, a group of people, or ‘heroes’, whose mission is to defy the odds against them as a city, in terms of climate change statistics.