Horizontal logo lockup that was installed in their office. The business redid their entire store according to my brand standards. Like the color palette, lighting choices, patterns, etc.
The final approved logos and their different lockups. I really loved the simplicity, yet elegance of the logo. The client really pushed the fact that they wanted something that wouldn't appear 'outdated' in a few years. I felt the type choices and sleek look really gives it that chic edge.
Horizontal logo lockup.
Some proposed patterns.
Type used.
Front of the dress pick up card.
Back of the dress pick up card.
Front of the 'you said yes' card.
Back of the 'you said yes' card.
First, I started with a moodboard. I think I went back and forth with around 5 different moodboards. I started off with 3 different concepts, got those approved by my boss, then presented them to the client. They told me what they liked about each, then I made a new one, then repeated the process until we got to this final approved moodboard.
This is the final statement I wrote, that explains how I took the brand in words.
