The concept is the same. Renaissance is a sustainable fashion brand that lets the users 'rent' the pieces of collections for a certain amount of time, so that they are sent back to the company and upcycled into something new, to fit with the ever-changing trend cycle.
Quick identity sheet I put together.
The PR package, which would hypothetically be sent out to celebrities/people attending the show, is a cake box (fitting for Marie Antoinette 'let them eat cake!'-- which fun fact, she never actually said that.)
Enclosed in the PR package is the actual invite, which I illustrated to appear at the golden gates in front of the Palace of Versailles, and inside, the gardens.
The collection I designed myself. I have always always always loved fashion design and it's something I've been doing since I was a kid. This wasn't necessary for the project at all but I took the opportunity to do something I love!
A quick little representation of the details of each look, I explain each one in more depth below.
These are social media mockups I made to show what the profile, feed, and instagram stories may look like for the show.
These are quick ad mockups I made. I want the 'R' logo to recognizable in itself, without any other information. So when someone on the street saw that R, they know that Renaissance was releasing a new collection.
Starting off with Look 1, this look represents Marie's youth, influenced by the murals on the walls of her childhood home in Austria, I wanted to communicate youth with the childlike appearance of large bows, and frilly bloomer shorts.
Look 2 represents Marie's transition from Austria to France. She hadn't yet let go of her youth (large bows, frilly bloomers), but was being pieced together by the French people dressing her (dress skirt exposed boning, religious necklaces).
Look 3. Marie has almost completely settled into her new lifestyle, yet underneath all the frills and bows, you can still see her hanging onto a bit of her youth (bloomers beneath sheer fabric), as she hadn't yet gotten used to everything.
Look 4. Marie has become one of the french girls. At the time, this color pink was a sign of high status. I also intertwined the patterns of the Gardens of Versailles in the corset.
Look 5. Again, this fur lining was a sign of high status, and royalty, as seen on many King's crowns. The influence of gold represents the wealth she was embracing at the time.
Look 6, my favorite. Entirely based off of Marie's bed, down to the floral pattern, curtain rods, gold detailing, feathers, and bows.
Look 7, the final look. This is the darkest piece to be worn and a perfect way I imagined the show being closed. This represents the end of her life, as she wears black for mourning.
